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Pracaxi Renewal Hair Therapy

RENEW • SMOOTH • ILLUMINATE

Exotic Botanical Science. Extraordinary Results.

Discover the next generation of professional hair renewal with TrueKeratin Pracaxi Renewal Hair Therapy, an advanced, salon-exclusive smoothing treatment designed to transform frizzy, dull, and unmanageable hair into beautifully smooth, soft, and radiant hair.

Powered by our exclusive Biomimetic Renewal Complex, this innovative formula combines the conditioning benefits of Organic Pracaxi Oil and Organic Passion Fruit Seed Oil with Hydrolyzed Keratin, L-Proline, and a luxurious blend of botanical oils and butters.

Designed to deliver exceptional frizz control, enhanced softness, and our signature Liquid-Glass Shine, Pracaxi Renewal creates a polished, silky finish while maintaining the hair’s natural movement and body.

Experience smoother, shinier, more manageable hair with results lasting up to 3 months.*

Formulated without added formaldehyde. Exclusively for professional salon use.

33.8 FL.OZ. / 1000 ml, 16 FL.OZ. / 473 ml, 4 FL.OZ. / 118 ml

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WHY YOU'LL LOVE IT

  • Long-Lasting Frizz Control – Helps tame frizz and flyaways for a smoother, more manageable finish.
  • Liquid-Glass Shine – Delivers extraordinary, mirror-like shine for beautifully luminous hair.
  • Deep Conditioning – Nourishing botanical oils and butters leave hair feeling soft, silky, and conditioned.
  • Strength & Resilience – Hydrolyzed Keratin and L-Proline complement the formula's conditioning system to help improve the feel of the hair.
  • Natural Movement & Body – Smooths and polishes without creating flat, lifeless hair.
  • Improved Manageability – Helps reduce tangling and makes daily styling easier.

POWERED BY EXOTIC BOTANICAL SCIENCE

Organic Pracaxi Oil (Pentaclethra Macroloba Seed Oil)
A luxurious botanical oil rich in fatty acids, especially behenic acid. Pracaxi Oil helps condition and smooth the hair fiber, improve softness, reduce the appearance of frizz, and enhance brilliant shine. Its rich emollient properties make it particularly valuable for dry, coarse, and difficult-to-manage hair.

Organic Passion Fruit Seed Oil (Passiflora Edulis Seed Oil)
A lightweight botanical oil rich in linoleic acid and other conditioning lipids. Passion Fruit Seed Oil helps nourish and soften the hair without an excessively heavy feel, promoting smoothness, flexibility, and a naturally luminous finish.

Hydrolyzed Keratin
A protein-derived conditioning ingredient that helps improve the feel and appearance of damaged hair, leaving it smoother and more manageable.

L-Proline
An amino acid incorporated into our Biomimetic Renewal Complex to complement the formula's conditioning system.

Sizes: 1000ml / e 33.8fl.oz

Key Ingredients

Ingredients: Aqua, Glyoxylic Acid, Cetearyl Alcohol, Paraffinum Liquidum, Cocos Nucifera Oil*, Ceteareth-20, Hydrolyzed Keratin, Parfum, Argania Spinosa Oil*, PEG-90M, Isopropyl Palmitate, Caryocar Brasiliense Fruit Oil/Extract, Passiflora Edulis Seed Oil*, Cetrimonium Chloride, Astrocaryum Murumuru Seed Butter, L-Prolina, Persea Gratissima (Avocado) Oil*, Butyrospermum Parkii (Shea) Butter*, Coffea Arabica Fruit Extract, Phenoxyetanol, EDTA, Limonene, Hexyl Cinnamal, Citral, Alpha-Isomethyl Ionone, Benzyl Salicylate, Citronellol, Geraniol, Coumarin, Pentaclethra Macroloba Seed Oil*.
*CERTIFIED ORGANIC

DIRECTIONS:

PROFESSIONAL APPLICATION DIRECTIONS
For Professional Salon Use Only

STEP 1 — CLARIFY
Wash hair 2–3 times with TrueKeratin Grapefruit Clarify Shampoo.

STEP 2 — DRY 100%
Blow-dry hair completely until 100% dry.

STEP 3 — APPLY
Using a tint brush, apply Pracaxi Renewal Hair Therapy evenly throughout the hair. Distribute thoroughly with a fine-tooth comb. Do not remove excess product.

STEP 4 — MASSAGE & PROCESS
Wearing gloves, massage the product thoroughly into the hair. Allow the treatment to process for 45 minutes.

STEP 5 — RINSE
Rinse thoroughly with water only.

STEP 6 — DRY 100%
Blow-dry hair completely until 100% dry.

STEP 7 — FLAT IRON
Working in small sections, flat iron at 430°F–450°F (221°C–232°C). For blonde or lightened hair, do not exceed 410°F (210°C).

IMPORTANT: Follow the manufacturer's complete safety precautions and assess hair condition before treatment. Use only in an appropriately ventilated professional salon.

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