Because of you, we’re setting new standards!

Born from the limitations of conventional patterns.

Our experience has led us to understand that breaking conventional patterns and encouraging a progressive lifestyle allows us to set new standards. We accomplish this by developing exclusive products that deliver performance, healthier hair, and style that lasts.
Our products are only available through select direct distributors to qualified salons that share our ethical principles.

Born from the limitations of conventional patterns.

Our experience has led us to understand that breaking conventional patterns and encouraging a progressive lifestyle allows us to set new standards. We accomplish this by developing exclusive products that deliver performance, healthier hair, and style that lasts.
Our products are only available through select direct distributors to qualified salons that share our ethical principles.

Our promise to you

Good + Clean
Formulated to be good for you and the environment.
Made using only natural ingredients.
Using certified organic + locally sourced ingredients.
Free of parabens and sulfates.
Eco + Chic
Environmentally responsible + aesthetically conscious.
State-of-the-art recyclable & biodegradable packaging.
Cruelty-free and sustainable.
Fair + Competitive
High-quality brand yet affordable.
Made for those with a conscious decision-making approach.
Highly exclusive product for qualified salons only.

Products that I personally use.

“With TrueKeratin, I am fully committed to create and deliver products that include natural and organic ingredients from Mother Earth while respecting the environment”.

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- Karla M.

Products that I personally use.

“With TrueKeratin, I am fully committed to create and deliver products that include natural and organic ingredients from Mother Earth while respecting the environment”.

- Karla M.
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