We made it our mission to create products environmental friendly for specific hair needs and style.

Hair is personal

FIND YOURS

Become a stockist and learn more about our recommendations for an ultimate experience. Choose among our range of Smoothing Keratin Systems

Follow our lead

CARRY US

Products defined by your hair type and lifestyle. Treating specific hair goals, diverging from mass-produced products that were designed to cater to everyone.

Formulated with you in mind

FIND YOURS

Become a stockist and learn more about our recommendations for an ultimate experience. Choose among our range of Smoothing Keratin Systems.

Follow our lead

CARRY US

We made it our mission to create products environmentally friendly for specific hair needs and style.

Hair is personal

FIND YOURS

Products defined by your hair type and lifestyle. Treating specific hair goals, diverging from mass-produced products that were designed to cater to everyone.

Formulated with you in mind

FIND YOURS

FREE STANDARD SHIPPING ON ANY $65+ ORDER

FREE 2-DAY SHIPPING ON ANY $125+ ORDER

FREE STANDARD SHIPPING ON ANY $65+ ORDER

FREE 2-DAY SHIPPING ON ANY $125+ ORDER

FEATURED

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Moroccan Miracle Shampoo
$28.00 – $67.00
FOR COLOR AND CHEMICALLY TREATED HAIR This ultra hydrating keratin shampoo quenches the strands by penetrating deep into the layers of the cuticle without adding weight. Enjoy a healthy, smooth shine! BENEFITS Ultra hydrating. Helps strengthen broken strands and dead ends. Keeps color intact for greater duration. Increases elasticity.

Select options Quick Shop
Select options Quick Shop

Aloe Vera BioCare Shampoo
$28.00 – $67.00
FOR ALL HAIR TYPES Enjoy incredible softness and shine! We’ve done all the work for you, and infused organic aloe vera plant gel and juice in the biocare collection so that you can reap all the benefits. This clear, gentle formula is free of dyes, sulfates, and parabens. Enjoy its soothing and nourishing properties for soft, shiny, and healthy hair.…

Select options Quick Shop
Select options Quick Shop

Grapefruit Clarifying Shampoo
$30.00
For All Hair Types This pH-friendly formula gently removes product buildup and environmental residue without stripping the hair of its natural oils.

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Everblonde Color-Plenish Shampoo
$30.00
For All Blondes This natural purple shampoo effectively rescues dull color and neutralizes brassiness on all shades of blonde hair.

Add to cart Quick Shop

FEATURED

Select options Quick Shop

Moroccan Miracle Shampoo
$28.00 – $67.00
FOR COLOR AND CHEMICALLY TREATED HAIR This ultra hydrating keratin shampoo quenches the strands by penetrating deep into the layers of the cuticle without adding weight. Enjoy a healthy, smooth shine! BENEFITS Ultra hydrating. Helps strengthen broken strands and dead ends. Keeps color intact for greater duration. Increases elasticity.

Select options Quick Shop
Select options Quick Shop

Aloe Vera BioCare Shampoo
$28.00 – $67.00
FOR ALL HAIR TYPES Enjoy incredible softness and shine! We’ve done all the work for you, and infused organic aloe vera plant gel and juice in the biocare collection so that you can reap all the benefits. This clear, gentle formula is free of dyes, sulfates, and parabens. Enjoy its soothing and nourishing properties for soft, shiny, and healthy hair.…

Select options Quick Shop
Select options Quick Shop

Grapefruit Clarifying Shampoo
$30.00
For All Hair Types This pH-friendly formula gently removes product buildup and environmental residue without stripping the hair of its natural oils.

Select options Quick Shop
Add to cart Quick Shop

Everblonde Color-Plenish Shampoo
$30.00
For All Blondes This natural purple shampoo effectively rescues dull color and neutralizes brassiness on all shades of blonde hair.

Add to cart Quick Shop

PLANET COMMITMENT

Biodegradable Packaging with EcoPure^®plastic.

PLANET COMMITMENT

Biodegradable Packaging with EcoPure® plastic.

THE SCIENCE

We take a holistic approach to hair care.

We only use botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair’s natural luster. Our top team of chemists are committed to sourcing only the highest quality ingredients for the entire TrueKeratin collection. Our systems have the unique ability to penetrate the hair shaft and rebuild every strand of hair from the inside out. Each product is carefully selected and then tested to ensure the best benefits, efficacy, and safety.