TrueKeratin Hair Care | Change your hair, change your life

FREE STANDARD SHIPPING ON ANY $65+ ORDER

FREE 2-DAY SHIPPING ON ANY $125+ ORDER

FREE STANDARD SHIPPING ON ANY $65+ ORDER

FREE 2-DAY SHIPPING ON ANY $125+ ORDER

BEST SELLERS

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Moroccan Shampoo
$28.00 – $67.00
Ultra Hydrating Shampoo This ultra hydrating shampoo penetrates deep layers, quenching strands without adding weight. Enjoy a healthy, smooth shine!

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Select options Quick Shop

Bio Care Shampoo
$28.00 – $67.00
For Normal to Dry Hair This luxurious aloe vera shampoo nourishes hair while effectively removing impurities and excess oil. Enjoy incredible softness and shine!

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Summertime Shampoo
$30.00
For Sun Exposed Hair Refresh your hair with this exotic blend of Tahitian gardenias and pure coconut oil. Say goodbye to sun, salt, and chlorine damage and reclaim your beautiful hair all summer long!

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Grapefruit Clarifying Shampoo
$30.00
For All Hair Types This pH-friendly formula gently removes product buildup and environmental residue without stripping the hair of its natural oils.

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Everblonde Shampoo
$30.00
For All Blondes This lavender color-plenish shampoo for blondes effectively rescues dull color and neutralize brassiness. Keep your blonde locks looking salon-fresh!

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BEST SELLERS

Select options Quick Shop

Moroccan Shampoo
$28.00 – $67.00
Ultra Hydrating Shampoo This ultra hydrating shampoo penetrates deep layers, quenching strands without adding weight. Enjoy a healthy, smooth shine!

Select options Quick Shop
Select options Quick Shop

Bio Care Shampoo
$28.00 – $67.00
For Normal to Dry Hair This luxurious aloe vera shampoo nourishes hair while effectively removing impurities and excess oil. Enjoy incredible softness and shine!

Select options Quick Shop
Add to cart Quick Shop

Summertime Shampoo
$30.00
For Sun Exposed Hair Refresh your hair with this exotic blend of Tahitian gardenias and pure coconut oil. Say goodbye to sun, salt, and chlorine damage and reclaim your beautiful hair all summer long!

Add to cart Quick Shop
Select options Quick Shop

Grapefruit Clarifying Shampoo
$30.00
For All Hair Types This pH-friendly formula gently removes product buildup and environmental residue without stripping the hair of its natural oils.

Select options Quick Shop
Add to cart Quick Shop

Everblonde Shampoo
$30.00
For All Blondes This lavender color-plenish shampoo for blondes effectively rescues dull color and neutralize brassiness. Keep your blonde locks looking salon-fresh!

Add to cart Quick Shop

PLANET COMMITMENT

Biodegradable Packaging
with EcoPure^®plastic.

PLANET COMMITMENT

Biodegradable Packaging
with EcoPure^®plastic.

We take a holistic approach to hair care using botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair's natural luster.

Our top team of chemists are committed to sourcing only the highest quality ingredients for the entire TrueKeratin collection. Our systems have the unique ability to penetrate the hair shaft and rebuild every strand of hair from the inside out. Each product is carefully selected and then tested to ensure the best benefits, efficacy, and safety.

BEST SELLERS

Moroccan Shampoo

Bio Care Shampoo

Summertime Shampoo

Grapefruit Clarifying Shampoo

Everblonde Shampoo

BEST SELLERS

Moroccan Shampoo

Bio Care Shampoo

Summertime Shampoo

Grapefruit Clarifying Shampoo

Everblonde Shampoo

PLANET COMMITMENT

Learn More >

PLANET COMMITMENT

Learn More >

THE SCIENCE

We take a holistic approach to hair care using botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair's natural luster.