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BOGO SALE BLACK FRIDAY BUY ONE GET ONE FREE
USE CODE: BLKFRIDAY20
SHOP NOW
HOLIDAY GIFT SETS NOW AVAILABLE SHOP NOW We made it our mission to create products environmental friendly for specific hair needs and style. Hair is personal FIND YOURS Become a stockist and learn more about our recommendations for an ultimate experience. Choose among our range of Smoothing Keratin Systems Follow our lead CARRY US Products defined by your hair type and lifestyle. Treating specific hair goals, diverging from mass-produced products that were designed to cater to everyone. Formulated with you in mind FIND YOURS

BOGO SALE BUY ONE GET ONE FREE
USE CODE: BLKFRIDAY20
BLACK FRIDAY SHOP NOW
HOLIDAY GIFT SETS Now available SHOP NOW We made it our mission to create products environmentally friendly for specific hair needs and style. Hair is personal FIND YOURS Become a stockist and learn more about our recommendations for an ultimate experience. Choose among our range of Smoothing Keratin Systems. Follow our lead CARRY US Products defined by your hair type and lifestyle. Treating specific hair goals, diverging from mass-produced products that were designed to cater to everyone. Formulated with you in mind FIND YOURS
FREE STANDARD SHIPPING ON ANY $65+ ORDER
FREE 2-DAY SHIPPING ON ANY $125+ ORDER
FREE STANDARD SHIPPING ON ANY $65+ ORDER
FREE 2-DAY SHIPPING ON ANY $125+ ORDER

FEATURED

FEATURED

PLANET COMMITMENT

Biodegradable Packaging with EcoPure®plastic.

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PLANET COMMITMENT

Biodegradable Packaging with EcoPure® plastic.

LEARN MORE

THE SCIENCE

We take a holistic approach to hair care.

We only use botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair’s natural luster. Our top team of chemists are committed to sourcing only the highest quality ingredients for the entire TrueKeratin collection. Our systems have the unique ability to penetrate the hair shaft and rebuild every strand of hair from the inside out. Each product is carefully selected and then tested to ensure the best benefits, efficacy, and safety.

THE SCIENCE

We take a holistic approach to hair care.

We only use botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair’s natural luster. Our top team of chemists are committed to sourcing only the highest quality ingredients for the entire TrueKeratin collection. Our systems have the unique ability to penetrate the hair shaft and rebuild every strand of hair from the inside out. Each product is carefully selected and then tested to ensure the best benefits, efficacy, and safety.

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USE CODE: LABORDAY20
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