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  • 10x smoother hair
  • Root to tip hydration
  • Immediate repair
  • Restores protein in the hair
    •  Introducing the Revolutionary
    Aminotin 2 Step Reconstructor.     NEW! FORMALDEHYDE FREE! SHOP NOW     We made it our mission to create products environmental friendly for specific hair needs and style. Hair is personal FIND YOURS Become a stockist and learn more about our recommendations for an ultimate experience. Choose among our range of Smoothing Keratin Systems Follow our lead CARRY US Products defined by your hair type and lifestyle. Treating specific hair goals, diverging from mass-produced products that were designed to cater to everyone. Formulated with you in mind FIND YOURS

  • 10x smoother hair
  • Root to tip hydration
  • Immediate repair
  • Restores protein in the hair
    •  Introducing the Revolutionary Aminotin 2 Step Reconstructor. NEW! FORMALDEHYDE FREE! SHOP NOW     Become a stockist and learn more about our recommendations for an ultimate experience. Choose among our range of Smoothing Keratin Systems. Follow our lead CARRY US We made it our mission to create products environmentally friendly for specific hair needs and style. Hair is personal FIND YOURS Products defined by your hair type and lifestyle. Treating specific hair goals, diverging from mass-produced products that were designed to cater to everyone. Formulated with you in mind FIND YOURS
    FREE STANDARD SHIPPING ON ANY $65+ ORDER
    FREE 2-DAY SHIPPING ON ANY $125+ ORDER
    FREE STANDARD SHIPPING ON ANY $65+ ORDER
    FREE 2-DAY SHIPPING ON ANY $125+ ORDER

    FEATURED

    • Moroccan Miracle Shampoo
      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop

      Moroccan Miracle Shampoo

      Price range: $30.00 through $67.00

      FOR COLOR AND CHEMICALLY TREATED HAIR This ultra hydrating keratin shampoo quenches the strands by penetrating deep into the layers of the cuticle without adding weight. Enjoy a healthy, smooth shine! BENEFITS Ultra hydrating. Helps strengthen broken strands and dead ends. Keeps color intact for greater duration. Increases elasticity.

      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop
    • Aloe Vera BioCare Shampoo
      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop

      Aloe Vera BioCare Shampoo

      Price range: $32.00 through $67.00

      FOR ALL HAIR TYPES Enjoy incredible softness and shine! We’ve done all the work for you, and infused organic aloe vera plant gel and juice in the biocare collection so that you can reap all the benefits. This clear, gentle formula is free of dyes, sulfates, and parabens. Enjoy its soothing and nourishing properties for soft, shiny, and healthy hair.…

      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop
    • Grapefruit Clarifying Shampoo
      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop

      Grapefruit Clarifying Shampoo

      $30.00

      For All Hair Types This pH-friendly formula gently removes product buildup and environmental residue without stripping the hair of its natural oils.

      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop
    • Everblonde Color-Plenish Shampoo
      Add to cart Quick Shop

      Everblonde Color-Plenish Shampoo

      $30.00

      For All Blondes This natural purple shampoo effectively rescues dull color and neutralizes brassiness on all shades of blonde hair.

      Add to cart Quick Shop

    FEATURED

    • Moroccan Miracle Shampoo
      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop

      Moroccan Miracle Shampoo

      Price range: $30.00 through $67.00

      FOR COLOR AND CHEMICALLY TREATED HAIR This ultra hydrating keratin shampoo quenches the strands by penetrating deep into the layers of the cuticle without adding weight. Enjoy a healthy, smooth shine! BENEFITS Ultra hydrating. Helps strengthen broken strands and dead ends. Keeps color intact for greater duration. Increases elasticity.

      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop
    • Aloe Vera BioCare Shampoo
      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop

      Aloe Vera BioCare Shampoo

      Price range: $32.00 through $67.00

      FOR ALL HAIR TYPES Enjoy incredible softness and shine! We’ve done all the work for you, and infused organic aloe vera plant gel and juice in the biocare collection so that you can reap all the benefits. This clear, gentle formula is free of dyes, sulfates, and parabens. Enjoy its soothing and nourishing properties for soft, shiny, and healthy hair.…

      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop
    • Grapefruit Clarifying Shampoo
      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop

      Grapefruit Clarifying Shampoo

      $30.00

      For All Hair Types This pH-friendly formula gently removes product buildup and environmental residue without stripping the hair of its natural oils.

      Select options This product has multiple variants. The options may be chosen on the product page Quick Shop
    • Everblonde Color-Plenish Shampoo
      Add to cart Quick Shop

      Everblonde Color-Plenish Shampoo

      $30.00

      For All Blondes This natural purple shampoo effectively rescues dull color and neutralizes brassiness on all shades of blonde hair.

      Add to cart Quick Shop

    PLANET COMMITMENT

    Biodegradable Packaging with EcoPure®plastic.

    LEARN MORE

    PLANET COMMITMENT

    Biodegradable Packaging with EcoPure® plastic.

    LEARN MORE

    THE SCIENCE

    We take a holistic approach to hair care.

    We only use botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair’s natural luster. Our top team of chemists are committed to sourcing only the highest quality ingredients for the entire TrueKeratin collection. Our systems have the unique ability to penetrate the hair shaft and rebuild every strand of hair from the inside out. Each product is carefully selected and then tested to ensure the best benefits, efficacy, and safety.

    THE SCIENCE

    We take a holistic approach to hair care.

    We only use botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair’s natural luster. Our top team of chemists are committed to sourcing only the highest quality ingredients for the entire TrueKeratin collection. Our systems have the unique ability to penetrate the hair shaft and rebuild every strand of hair from the inside out. Each product is carefully selected and then tested to ensure the best benefits, efficacy, and safety.

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