TrueKeratin Inc. Privacy Policy

Effective Date: Jan 1 2025

Thank you for visiting the TrueKeratin Inc. website. This Privacy Policy (“Privacy Policy”) explains how we collect, use, and protect information that we learn about you (“user,” “you,” or “your”) as a result of your interaction with us through any website on which this Privacy Policy is posted, including any website you may access using your mobile, electronic, or any other device and the Services provided through the Sites as defined below.

The following website (“Site” or “website”) is operated by TrueKeratin Inc. (collectively, “we,” “us,” or “our”): https://www.true-keratin.com

“Service” or “Services” means any of the Sites or other products or services provided or offered by us, including those described in this Privacy Policy, whether through a website owned, maintained, or controlled by us, through a social network, a mobile application, on a cellular telephone, or otherwise.

Your use of the Sites and your other interactions with us constitute your acceptance of this Privacy Policy and Cookie Notice and consent to the practices described.

1. Information Collected

This section describes the information we collect, including information that you provide to us, information automatically collected, and information from third parties. We may combine information that we collect via one method (e.g., a website, our digital advertising) with information that we have collected via another method (e.g., an offline event). We do this to get a more complete view of our consumers, which, in turn, allows us to serve you better and with more customization.

Our Sites collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information” or “personal data”).

We collect the categories of personal information listed below. We do not collect sensitive personal information or personal information of minors. For more information on how we use collected personal information, please refer to section “Use and Sharing of Information by TrueKeratin” below.

In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

• Identifiers: Such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, phone number, account name, date of birth, or other similar identifiers.
• Commercial Information: Such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• Internet or Similar Network Activity: Such as product search history, information on a consumer’s interaction with our Sites and Services.

Information You Provide: If you register on the Site, make purchases through the Site, sign up to receive communications, or engage with us in other ways, we collect and store the information provided. This includes personal information such as your name, email, phone number, home address, and payment information.

Automatically Collected Information: We may use a variety of technologies to collect information about how the Sites are accessed and used, including browser type, device type, operating system, application version, pages served, and browsing behavior.

2. Use and Sharing of Information by TrueKeratin

TrueKeratin uses information collected for a variety of business purposes, such as:

• Providing tailored content, services, and offers.
• Responding to inquiries and providing news and updates.
• Fulfilling product purchases and processing transactions.
• Improving the effectiveness of our Sites, customer service, and product offerings.
• Providing digital marketing and advertising services.
• Protecting our legal rights and enforcing our Terms and Conditions.

We may share your personal information with:

• Third Parties Providing Services on Our Behalf: Such as service providers that host or operate our Sites, process transactions, or provide marketing assistance.
• Affiliates: Companies affiliated with us that use information consistent with this Privacy Policy.
• Legal or Regulatory Purposes: To comply with applicable laws or protect our rights.

3. Children

TrueKeratin’s Services are intended for a general audience and are not directed at children. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us at info@true-keratin.com, and we will take steps to delete the data as required by law.

4. Retention

We retain your personal information for as long as necessary to provide you with our services, fulfill the purposes outlined in this Privacy Policy, or comply with legal obligations. At the expiration of the applicable data retention periods, we will take steps to delete or anonymize your information unless further retention is required by law.

5. Your Privacy Rights, Choice + Access

You may unsubscribe from email services at any time by clicking the “unsubscribe” link in our communications or contacting us at info@true-keratin.com. You may also manage your cookie preferences through your browser settings.

6. Changes to Our Privacy Policy

We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes, we will post the updated notice on our Site and update the effective date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

7. Contact Information

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your information, or wish to exercise your rights, please contact us at:

TrueKeratin Inc.
Address: 11912 Miramar Pkwy, Miramar, FL 33025
Phone: (305) 456-8371
Email: info@true-keratin.com
Website: https://www.true-keratin.com