Introducing-the-Revolutionary-Aminotin-2-Step-Reconstructor-Mobile

10x smoother hair

Root to tip hydration

Immediate repair

Restores protein in the hair

Introducing the Revolutionary
Aminotin 2 Step Reconstructor.

NEW! FORMALDEHYDE FREE!

SHOP NOW

We made it our mission to create products environmental friendly for specific hair needs and style.

Hair is personal

FIND YOURS

Become a stockist and learn more about our recommendations for an ultimate experience. Choose among our range of Smoothing Keratin Systems

Follow our lead

CARRY US

Products defined by your hair type and lifestyle. Treating specific hair goals, diverging from mass-produced products that were designed to cater to everyone.

Formulated with you in mind

FIND YOURS

Introducing-the-Revolutionary-Aminotin-2-Step-Reconstructor

10x smoother hair

Root to tip hydration

Immediate repair

Restores protein in the hair

Introducing the Revolutionary Aminotin 2 Step Reconstructor.

NEW! FORMALDEHYDE FREE!

SHOP NOW

Become a stockist and learn more about our recommendations for an ultimate experience. Choose among our range of Smoothing Keratin Systems.

Follow our lead

CARRY US

We made it our mission to create products environmentally friendly for specific hair needs and style.

Hair is personal

FIND YOURS

Products defined by your hair type and lifestyle. Treating specific hair goals, diverging from mass-produced products that were designed to cater to everyone.

Formulated with you in mind

FIND YOURS

FREE STANDARD SHIPPING ON ANY $65+ ORDER

FREE 2-DAY SHIPPING ON ANY $125+ ORDER

FREE STANDARD SHIPPING ON ANY $65+ ORDER

FREE 2-DAY SHIPPING ON ANY $125+ ORDER

FEATURED

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Everblonde Color-Plenish Shampoo
$30.00
For All Blondes This natural purple shampoo effectively rescues dull color and neutralizes brassiness on all shades of blonde hair.

Add to cart Quick Shop
Add to cart Quick Shop

Summertime Shampoo
$30.00
FOR SUN EXPOSED HAIR Refresh your hair with this exotic blend of Tahitian gardenias and pure coconut oil. Say goodbye to sun, salt, and chlorine damage and reclaim your beautiful hair all summer long! BENEFITS Removes salt, sand, chlorine and sunscreen residues. Highly nourishing and rejuvenating.

Add to cart Quick Shop

FEATURED

Add to cart Quick Shop

Everblonde Color-Plenish Shampoo
$30.00
For All Blondes This natural purple shampoo effectively rescues dull color and neutralizes brassiness on all shades of blonde hair.

Add to cart Quick Shop
Add to cart Quick Shop

Summertime Shampoo
$30.00
FOR SUN EXPOSED HAIR Refresh your hair with this exotic blend of Tahitian gardenias and pure coconut oil. Say goodbye to sun, salt, and chlorine damage and reclaim your beautiful hair all summer long! BENEFITS Removes salt, sand, chlorine and sunscreen residues. Highly nourishing and rejuvenating.

Add to cart Quick Shop

PLANET COMMITMENT

Biodegradable Packaging with EcoPure^®plastic.

PLANET COMMITMENT

Biodegradable Packaging with EcoPure® plastic.

THE SCIENCE

We take a holistic approach to hair care.

We only use botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair’s natural luster. Our top team of chemists are committed to sourcing only the highest quality ingredients for the entire TrueKeratin collection. Our systems have the unique ability to penetrate the hair shaft and rebuild every strand of hair from the inside out. Each product is carefully selected and then tested to ensure the best benefits, efficacy, and safety.