Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # TrueKeratin Hair Care Change your hair, change your life ## Sitemaps - [XML Sitemap](https://true-keratin.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://true-keratin.com/blog/) - [Valentine's Day Hair Kit Gift Guide 2024](https://true-keratin.com/valentines-day-hair-kit-gift-guide-2024/) - Embrace the Magic of TrueKeratin Gift Sets! Valentine's Day isn't just about chocolates and roses. It's a time to pamper and spoil those we adore, including ourselves! What better way to do this than with the gift of beautiful, healthy hair? TrueKeratin brings a unique selection of hair care gift sets that are perfect for - [The Best Keratin Brand For Your Hair](https://true-keratin.com/the-best-keratin-brand-for-your-hair/) - Find out why truekeratin is the best keratin shampoo brand for damaged hair. - [Is Silicone Bad For Your Hair? Why Silicone-Based Hair Care Products Aren't Bad and Why TrueKeratin is the Ultimate Choice](https://true-keratin.com/is-silicone-bad-for-your-hair-why-silicone-based-hair-care-products-arent-bad-and-why-truekeratin-is-the-ultimate-choice/) - Debunk the silicone myth on hair care products. Discover why TrueKeratin is the ultimate choice with a commitment to continuous improvement and innovation. - [Keratin from New Zealand Sheep Wool: The Best Ingredient for Hair](https://true-keratin.com/keratin-from-new-zealand-sheep-wool-the-best-ingredient-for-hair/) - Keratin from New Zealand Sheep Wool: The Best Ingredient for Hair Keratin is a protein that makes up the majority of our hair, skin, and nails. It's essential for maintaining healthy and strong hair, but our bodies can't produce enough of it on their own. That's why many hair care brands use keratin as a - [These 3 Haircuts Will Change Your Life](https://true-keratin.com/3-haircuts-will-change-life/) - Can a fresh haircut really change your life? We think so. A flattering cut to your hair may have the potential to change your life. Shedding away hair including an old, outdated cut may become a symbolic shedding away of your past insecurities or doubts. It can also completely revamp your style in order - [The Hot New Fall Hair Trends Everyone Is Talking About.](https://true-keratin.com/hot-new-fall-hair-trends-everyone-talking/) - As we tuck away our summer dresses and the humidity starts to drop, we know that we should pull out our sweaters, scarves, and jeans but we tend to overlook something very important: hair care. The cold weather can have a very negative effect on hair and preventative measures are your best bet to tackling ## Pages - [Home - True keratin](https://true-keratin.com/) - Say goodbye to bad hair days and hello to healthy, beautiful hair with our sulfate-free, paraben-free, and cruelty-free hair care products. - [Moroccan Miracle Ultra Hydrating Shampoo](https://true-keratin.com/description/moroccan-miracle-ultra-hydrating-shampoo/) - Moroccan Miracle Ultra Hydrating Shampoo - [Moroccan Miracle Ultra Hydrating Conditioner](https://true-keratin.com/description/moroccan-miracle-ultra-hydrating-conditioner/) - Moroccan Miracle Ultra Hydrating Conditioner - [Aminotin Conditioner](https://true-keratin.com/description/aminotin-conditioner/) - Aminotin Protein Infusion Reconstructor - [Aminotin Shampoo](https://true-keratin.com/description/aminotin-shampoo/) - Aminotin Protein Infusion Reconstructor - [Aminotin Protein Infusion Reconstructor](https://true-keratin.com/description/aminotin-protein-infusion-reconstructor/) - Aminotin Protein Infusion Reconstructor - [Moroccan Miracle Thermo Smooth Serum](https://true-keratin.com/description/moroccan-miracle-thermo-smooth-serum/) - Moroccan Miracle Thermo Smooth Serum - [Moroccan Miracle Blow-Dry Smoothing Cream](https://true-keratin.com/description/moroccan-miracle-blow-dry-smoothing-cream/) - Moroccan Miracle Blow-Dry Smoothing Cream - [Moroccan Miracle Blow-Dry Kit](https://true-keratin.com/description/moroccan-miracle-blow-dry-kit/) - Moroccan Miracle Blow-Dry Kit - [Grapefruit Clarify Shampoo](https://true-keratin.com/description/grapefruit-clarify-shampoo/) - Grapefruit Clarify Shampoo - [Hempfusion Celltherapy Scalp Elixir Kit](https://true-keratin.com/description/hempfusion-celltherapy-scalp-elixir-kit/) - Hempfusion Celltherapy Scalp Elixir Kit - [Summertime Rejuvenate Conditioner](https://true-keratin.com/description/summertime-rejuvenate-conditioner/) - Summertime Rejuvenate Conditioner - [Summertime Water Immersion Cream](https://true-keratin.com/description/summertime-water-immersion-cream/) - Summertime Water Immersion Cream - [Summertime UV Protective Mist](https://true-keratin.com/description/summertime-uv-protective-mist/) - Summertime UV Protective Mist - [Summertime Rejuvenate Shampoo](https://true-keratin.com/description/summertime-rejuvenate-shampoo/) - Summertime Rejuvenate Shampoo - [Everblonde Smooth-Guard Serum](https://true-keratin.com/description/everblonde-smooth-guard-serum/) - Everblonde Smooth-Guard Serum - [Everblonde Color-Plenish Shampoo](https://true-keratin.com/description/everblonde-color-plenish-shampoo/) - Everblonde Color-Plenish Shampoo - [Everblonde Color-Plenish Conditioner](https://true-keratin.com/description/everblonde-color-plenish-conditioner/) - Everblonde Color-Plenish Conditioner - [Choco Smoothing Keratin System](https://true-keratin.com/description/choco-smoothing-keratin-system/) - Choco Smoothing Keratin System - [Aminotin pH Reconstructor Mask](https://true-keratin.com/description/aminotin-ph-reconstructor-mask/) - Aminotin pH Reconstructor Mask - [Acai Berry Smoothing Keratin System](https://true-keratin.com/description/acai-berry-smoothing-keratin-system/) - Acai Berry Smoothing Keratin System - [BioCare Nourishing Shampoo](https://true-keratin.com/description/biocare-nourishing-shampoo/) - BioCare Nourishing Shampoo - [BioCare Nourishing Conditioner](https://true-keratin.com/description/biocare-nourishing-conditioner/) - BioCare Nourishing Conditioner - [Luz De Armas vCard](https://true-keratin.com/luz-de-armas-vcard/) - Luz De Armas CEO & Founder Office: +1 305.456.8371 Cell: +1 305.331.6721 Email: Luz@true-keratin.com Address: 1061 NW 1st Ct Hallandale Beach, FL 33009 Shop Products Our Story Import Contact - [Karla Luedeman vCard](https://true-keratin.com/karla-luedeman-vcard/) - Karla Luedeman Product Development & Creative Director Office: +1 305.456.8371 Cell: +1 954.881.6835 Email: Karla@true-keratin.com Address: 1061 NW 1st Ct Hallandale Beach, FL 33009 Shop Products Our Story Import Contact - [Pracaxi Supergloss Renewal Ritual](https://true-keratin.com/description/pracaxi-supergloss-renewal-ritual/) - HOW TO USE Description. Directions: FRENCH | SPANISH | POLISH | ARABIC | MALAY French: Description. Instructions: Spanish: Description. Instructions: Polish: Description. Instructions: Arabic: Description. Instructions: Malay: Description. Instructions: - [Headquarters](https://true-keratin.com/headquarters/) - TRUE KERATIN HEADQUARTERS & SALONWhether you are looking for shampoo, conditioner, styling products, or hair masques, we’ve got something for you. We proudly offer sulfate-free, paraben-free, and color-safe products! All of our packaging down to the bottles themselves are recyclable & biodegradable. Our products are made in the USA, using organic ingredients from certified suppliers, - [Shipping and Returns](https://true-keratin.com/shipping-and-returns/) - TrueKeratin online orders ship to the Continental U.S., Alaska, Hawaii and U.S. Territories. Orders submitted by 11am EST are typically processed within 2 business days (M-F, excluding major holidays). Please factor in this processing time when placing your order. Please check the Fedex and USPS for delivery days in your area. Below are the shipping options - [Login Customizer](https://true-keratin.com/login-customizer/) - This page is used for Login Customizer plugin. It will not be visible to your readers. Do not delete it. - [Professional Salon Ordering](https://true-keratin.com/professional-salon-ordering/) - Account Details Dashboard Orders Store Credits Downloads Addresses Payment methods Account details My Coupons Log out Hello Juan (not Juan? Log out) From your account dashboard you can view your recent orders, manage your shipping and billing addresses, and edit your password and account details. - [Our Story](https://true-keratin.com/our-story/) - Made for people with different standards Made for people with different standards BORN FROM THE LIMITATIONS OF CONVENTIONAL PATTERNSOur experience has led us to understand that breaking conventional patterns and encouraging a progressive lifestyle allows us to set new standards. We accomplish this by developing exclusive products that deliver performance, healthier hair, and style that - [SuperSleek+ Deep Conditioning Masque](https://true-keratin.com/description/supersleek-deep-conditioning-masque/) - SuperSleek+ Deep Conditioning Masque - [Privacy Policy](https://true-keratin.com/privacy-policy/) - TrueKeratin Inc. Privacy Policy Effective Date: Jan 1 2025 Thank you for visiting the TrueKeratin Inc. website. This Privacy Policy (“Privacy Policy”) explains how we collect, use, and protect information that we learn about you (“user,” “you,” or “your”) as a result of your interaction with us through any website on which this Privacy Policy - [Professional Line](https://true-keratin.com/pro-line/) - We take a holistic approach to hair care using botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair’s natural luster. BECOME A STOCKIST We take a holistic approach to hair care using botanical certified organic ingredients and amino acids to rebuild, repair, and restore the hair’s natural luster. BECOME A - [Home - True keratin](https://true-keratin.com/home-sample-proof/) - Say goodbye to bad hair days and hello to healthy, beautiful hair with our sulfate-free, paraben-free, and cruelty-free hair care products. - [Aminotin 2 Step Reconstructor](https://true-keratin.com/aminotin-2-step-reconstructor/) - Rewind Years of DamageFor all hair typesA one-of-a-kind reconstruction treatment that restores damaged hair back to health. The Aminotin technology mimics the proteins found in the hair’s natural composition allowing it to penetrate deep into the cortex and restoring the hair fiber strength back to levels of virgin hair. See immediate results for anyone with - [Açai Berry](https://true-keratin.com/acai-berry/) - Silky SmoothFor unruly frizzy hairA powerhouse blend of antioxidants that defrizzes and smoothes the unruliest of hair textures. This power treatment effectively deposits and seals amino acids into the hair to repair damage and restore vibrancy. Adaptable to every hair type, it’s the ultimate solution that will transform the hair after just one treatment with - [Choco](https://true-keratin.com/choco/) - Deep HydrationFor colored and chemically treated hairA custom-blend of cacao extract and keratin amino acids designed to deeply nourish and repair dry, brittle hair. This restorative treatment effectively deposits and seals essential amino acids into the hair, creating a protection against moisture loss. Instantly smoothes away frizz, restores vibrancy, and adds luminous shine for up - [TrueZero](https://true-keratin.com/truezero/) - Intense SmoothingFor all hair typesFeatures Aminotin™, an innovative amino cell rebuilding technology that provides health, protection, and long term-conditioning for all hair types. Effectively deposits and seals essential amino acids and vitamins to the hair, smoothing away frizz while adding luminous shine for up to three months. 0% Formaldehyde released before, during, or after the - [Creation Control Styling Nourishing Cream](https://true-keratin.com/description/creation-control-styling-nourishing-cream/) - Creation Control Styling Nourishing Cream - [SuperSleek+ Pre-Treatment Booster](https://true-keratin.com/description/supersleek-pre-treatment-booster/) - SuperSleek+ Pre-Treatment Booster - [Carry Us](https://true-keratin.com/carry-us/) - Our mission is to change the lives of those who use our products by delivering real results.It is proven that by healing the internal and external parts of our bodies we start to feel good which in turn makes us look good. We invite you to join us in this wonderful journey of creating beautiful - [Distributor Ordering](https://true-keratin.com/distributor-ordering/) - [Wholesale Log In Page](https://true-keratin.com/wholesale-log-in-page/) - [Wholesale Registration Page](https://true-keratin.com/wholesale-registration-page/) - [Wholesale Thank You Page](https://true-keratin.com/wholesale-thank-you-page/) - Thank you for your registration. We will be in touch shortly to discuss your account. - [True Zero Smoothing Keratin System](https://true-keratin.com/description/true-zero-smoothing-keratin-system/) - True Zero Smoothing Keratin System - [Description](https://true-keratin.com/description/) - Acai Berry Smoothing Keratin System Choco Smoothing Keratin System Aminotin Protein Infusion Reconstructor Aminotin pH Reconstructor Mask True Zero Smoothing Keratin System Grapefruit Clarify Shampoo Moroccan Miracle Ultra Hydrating Shampoo Moroccan Miracle Ultra Hydrating Conditioner Moroccan Miracle Thermo Smooth Serum Moroccan Miracle Blow-Dry Smoothing Cream Moroccan Miracle Blow-Dry Kit BioCare Nourishing Shampoo BioCare Nourishing Conditioner - [SuperSleek+ Pre-Treatment Spray Ingredients](https://true-keratin.com/ingredients/supersleek-pre-treatment-spray-ingredients/) - [Deep Conditioning Hair Mask SuperSleek+ Ingredients](https://true-keratin.com/ingredients/deep-conditioning-hair-mask-supersleek-ingredients/) - [Become a Stockist](https://true-keratin.com/become-a-stockist/) - TrueKeratin Professional Access is reserved for TrueKeratin Consultant Salon Partners only How To Apply For TrueKeratin Professional Access You are a TrueKeratin Salon Partner Owner or Manager Please submit the application below for approval verification. Or You are a TrueKeratin Consultant Salon Partner Employee Please consult with your owner or manager to be granted access - [Distributor Orientation](https://true-keratin.com/distributor-orientation/) - WELCOME We are so excited that you’ve joined our team! We are dedicated in providing you only the highest quality professional and pure organic hair care products that will ensure the safety of your customers. We have our hands in every step of the process; from countless hours in the lab, to picking the bottles, designing - [OUR PRODUCTS](https://true-keratin.com/product-line/) - Your unique hair needs and goals are addressed with a curated selection of our ever-growing list of natural active ingredients. HOW TO USE GET SHINY, HEALTHY HAIR, NATURALLY. Reap the benefits of aloe vera and enjoy its soothing and healing properties for soft & shiny hair. HAIR TEXTURESTRAIGHT – WAVY/LOOSE CURLS HAIR CONDITIONNORMAL TO DRY HAIR THICKNESSALL - [Terms and Conditions](https://true-keratin.com/terms-and-conditions/) - TERMS OF USE OF THE TRUEKERATIN® WEBSITES PLEASE READ THE FOLLOWING TERMS OF USE AND DISCLAIMERS CAREFULLY BEFORE USING THIS WEB SITE (this "Site"). By accessing or using this Site, you agree to these terms of use, conditions and all applicable laws. If you do not agree to these terms you may not use this Site. - [Menu IG](https://true-keratin.com/ig/) - Pro-Account Carry US Biocare Everblonde Summertime Moroccan Styling - [Black Friday Campaign](https://true-keratin.com/black-friday-campaign/) - Join our Black Friday list to be notified when the sale goes live AND automatically enter to win: @truekeratin $200 shop credit [yikes-mailchimp form=”3″] One lucky person will be chosen to win! [Giveaway ends Tuesday Nov, 24th, 2020 at 5PM EST] Winner will be announced on our Instagram post the morning of Wednesday Nov 25th, - [Workshops](https://true-keratin.com/workshops/) - TRUEKERATIN WORKSHOPS Subscribe below to stay in the loop for our new upcoming classes! [yikes-mailchimp form=”2″] - [THANK YOU](https://true-keratin.com/thank-you-for-your-interest/) - Hi [currentuser_firstname], THANK YOU FOR YOUR INTEREST! We will process your request and be in touch with you very soon. Please note it may take up to one business week for a TrueKeratin representative to contact you. Sincerely, The TrueKeratin Team. - [Brand Ambassadors](https://true-keratin.com/ambassadorship/) - TRUEKERATIN USATrueKeratin wishes to create an ‘Engaged Squad’ full of passionate, trustworthy and committed ambassadors, who genuinely love TrueKeratin and shares their values – love for animals, sustainable beauty and caring for the environment, if this sounds like you, keep reading for more details! We are looking for brand ambassadors who have a genuine interest - [Salon Log In Page](https://true-keratin.com/salon-log-in-page/) - [Ingredients](https://true-keratin.com/ingredients/) - Certified Organic IngredientsWe only use natural and certified organic ingredients in our haircare products. The fruits, herbs, oils, and keratin used have been carefully sourced from trusted, certified suppliers who are opposed to animal testing and who share our ethics concerning the environment. •Organic Ingredients •Certified Suppliers •No Animal Testing •Powerful Antioxidants •Essential Vitamins & - [Shop](https://true-keratin.com/shop/) - [Register](https://true-keratin.com/register/) - Stay updated on your account info and orders Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni - [Wishlist](https://true-keratin.com/wishlist/) - [yith_wcwl_wishlist] ## Products - [Moroccan Miracle Shampoo](https://true-keratin.com/product/moroccan-miracle-shampoo/) - FOR COLOR AND CHEMICALLY TREATED HAIR This ultra hydrating keratin shampoo quenches the strands by penetrating deep into the layers of the cuticle without adding weight. Enjoy a healthy, smooth shine! BENEFITS Ultra hydrating. Helps strengthen broken strands and dead ends. Keeps color intact for greater duration. Increases elasticity. - [Moroccan Miracle Conditioner](https://true-keratin.com/product/moroccan-miracle-conditioner/) - FOR COLOR AND CHEMICALLY TREATED HAIR This ultra hydrating keratin infused conditioner improves texture, manageability, and shine. Enjoy caressable softness and complete control! BENEFITS Ultra hydrating. Helps strengthen broken strands and dead ends. Keeps color intact for greater duration. Increases elasticity. - [Choco Smoothing Keratin](https://true-keratin.com/product/choco-smoothing-keratin-system/) - For Color Treated Hair A custom-blend of cacao extract and keratin amino acids designed to deeply nourish and repair dry, brittle hair. This restorative treatment effectively deposits and seals essential amino acids into the hair, creating a protection against moisture loss. Instantly smoothes away frizz, restores vibrancy, and adds luminous shine for up to five months. For color or chemically treated hair. - [Deep Conditioning Hair Mask SuperSleek+](https://true-keratin.com/product/super-sleek-deep-conditioning-hair-mask/) - Looking for a dry hair treatment? This super food blend zaps frizz and boosts shine with a crisp citrus scent that lingers. Use this light and silky mini treatment year-round to help prevent split ends and achieve long lasting smoothness. - [Deluxe Keratin Starter Kit - Large](https://true-keratin.com/product/pro-kit/) - Unleash the power of TrueKeratin with our deluxe keratin starter kit - everything your salon needs to provide flawless smoothing treatments. This comprehensive kit, valued at $500, is now available for the special price of $299! What's included? Smoothing Keratin Treatment Acai or Choco (33.8oz) Clarifying Shampoo (33.8oz) Application Brush & Bowl Set of Hair Clips TK Black Titanium Iron Vent Brush Hair Towel Revamp your salon offerings and deliver the ultimate hair transformation experience for your clients with TrueKeratin. Hurry, this exclusive Orlando special won't last long! LIMITED QUANTITY. Choose from our Keratin Treatments | Acai Berry or Choco - [Aminotin 2 Step Reconstructor](https://true-keratin.com/product/aminotin-combo/) - A one-of-a-kind reconstruction treatment that restores damaged hair back to health. The Aminotin technology mimics the proteins found in the hair’s natural composition allowing it to penetrate deep into the cortex and restoring the hair fiber strength back to levels of virgin hair. See immediate results for anyone with color-treated, heat damaged, dull, or frizzy hair. BENEFITS Immediate strength repair 10x smoother hair Improves breakage reduction 90% more conditioned hair Restores protein in the hair pH balancing properties that bring hair back to health Moisturizes scalp and roots What's it in the box: 1 Aminotin Protein Infusion Reconstructor 1 Aminotin pH reconstructor mask - [Acai Berry Smoothing Keratin](https://true-keratin.com/product/acai-berry-keratin/) - For The Unruliest Hair An exclusive powerhouse blend of açai berry and keratin amino acids designed to create beautiful silky smooth hair. Instantly smoothes away frizz, restores vibrancy, and adds luminous shine for up to five months. - [True 0% Smoothing Keratin System](https://true-keratin.com/product/true-0-keratin/) - Gentle Infusion Smoothing Keratin System A gentle infusion that instantly improves hair from the inside-out. This raspberry blend coats the hair shaft for nutrient-rich protection and long-term conditioning. Say bye to frizz and hello to vibrant shine for up to three months. 0% formaldehyde before, during, and after. For all hair types. - [TK Soy Candle](https://true-keratin.com/product/tk-soy-candle/) - Soy Candles - [Moroccan Miracle Blow-Dry Smoothing Cream](https://true-keratin.com/product/moroccan-miracle-blow-dry-cream/) - MOROCCAN MIRACLE BLOW-DRY SMOOTHING CREAM A delightful cream that provides long lasting blow-dry memory hold. Instantly boosts moisture, elasticity, and radiance while extending the life of your blowout for up to 3 days. BENEFITS: Great memory hold for blowouts Anti-frizz protection Boosts moisture and Shine - [Hempfusion Hair Elixir](https://true-keratin.com/product/hempfusion-elixir/) - Stimulate your scalp and promote healthy hair growth, the natural way. This Elixir contains the essential nutrients that help prolong the hair growth phase while strengthening the roots to bring you thicker, longer hair. Hempfusion Celltherapy 2oz/60ml BENEFITS Rebuilds damaged hair. Smoothes & detangles hair. Prevents hair breakage and split ends. THC Free - [Hempfusion Celltherapy Kit](https://true-keratin.com/product/hempfusion-kit/) - Stimulate your scalp and promote healthy hair growth with the powers of hemp seed oil and apple stem cells, the natural way. This kit contains the essential nutrients that help prolong the hair growth phase while strengthening the roots to bring you thicker, longer hair. 2-piece gift set includes scalp elixir treatment & scalp massager for healthy long hair. Hempfusion Celltherapy 2oz/60ml 1 Scalp Massager BENEFITS Rebuilds damaged hair. Smoothes & detangles hair. Prevents hair breakage and split ends. Enjoy the benefits of hempseed oil without THC. - [Aloe Vera BioCare Conditioner](https://true-keratin.com/product/aloeveraconditioner/) - FOR ALL HAIR TYPES This conditioner includes certified organic aloe vera juice as the second ingredient! Enjoy hair that is shiny, soft, left with an amazing, fresh and clean scent. BENEFITS Gentle & hydrating Softness & shine Restores pH balance Reduces dandruff Provides elasticity & prevents breakage - [Aloe Vera BioCare Shampoo](https://true-keratin.com/product/aloeverashampoo/) - FOR ALL HAIR TYPES Enjoy incredible softness and shine! We've done all the work for you, and infused organic aloe vera plant gel and juice in the biocare collection so that you can reap all the benefits. This clear, gentle formula is free of dyes, sulfates, and parabens. Enjoy its soothing and nourishing properties for soft, shiny, and healthy hair. ALOE VERA BENEFITS Gentle & hydrating Softness & shine Restores pH balance Reduces dandruff Provides elasticity & prevents breakage - [SALON KIMONO TRUEKERATIN LOGO](https://true-keratin.com/product/salon-kimono-truekeratin-logo/) - Full size cutting gown with truekeratin logo. - [BioCare Mini Duo](https://true-keratin.com/product/biocare-mini-duo/) - Transform your hair care routine with the TrueKeratin BioCare Nourishing Duo—a luxurious pairing of our BioCare shampoo and conditioner, designed to deeply hydrate, strengthen, and restore your hair’s natural vitality. Infused with organic aloe vera, nourishing botanicals and keratin, this duo delivers long-lasting moisture, reduces frizz, and promotes silky, healthy hair that shines with every wash. What’s Included: BioCare Shampoo (4 oz): Gently cleanses while replenishing essential nutrients, leaving your hair refreshed and manageable. BioCare Conditioner (4 oz):Richly moisturizes and detangles, restoring softness and elasticity for effortless styling. - [Moroccan Miracle Ultra-Hydrating Duo](https://true-keratin.com/product/moroccan-miracle-ultra-hydrating-duo/) - This 4 oz Moroccan Miracle Ultra Hydrating Shampoo & Conditioner Duo delivers deep moisture, smoothness, and shine with nutrient-rich argan oil—perfect for reviving dry, frizzy, or stressed hair. - [Limited Edition TrueTeddy Toiletry Bag](https://true-keratin.com/product/limited-edition-trueteddy-toiletry-bag-2/) - Perfect for makeup, beauty essentials, or on-the-go organization, this bag slips effortlessly into any suitcase — making it a must-have for anyone who loves staying stylish and organized. - [Moroccan Miracle Hair Serum](https://true-keratin.com/product/moroccan-miracle-hair-serum/) - MOROCCAN MIRACLE THERMO-SMOOTH SERUM Enriched with pure argan oil to tame your tresses and heal split-ends. Enjoy long-lasting frizz control! BENEFITS: Ultra hydrating & Anti-frizz protection. Lightweight and easily absorbed. Styling and finishing serum. Luminous shine and caressable softness. Repairs and prevents split ends - [Grapefruit Clarifying Shampoo](https://true-keratin.com/product/grapefruit-clarifying-shampoo/) - For All Hair Types This pH-friendly formula gently removes product buildup and environmental residue without stripping the hair of its natural oils. - [Summertime Water Immersion Créme](https://true-keratin.com/product/water-immersion-leave-in-creme/) - ALL HAIR TYPES A unique protective leave in cream that seal and coats the cuticle, locking in moisture and protecting the hair from chlorine, salt, and sun damage. BENEFITS: Protects color. Prevents green hair from swimming pool. Leaves hair silky, healthy, and smooth. - [Summertime Sun-Shield Mist](https://true-keratin.com/product/summertime-uv-sun-shield-protective-mist/) - ALL HAIR TYPES A lightweight UV protective mist that tames frizz minimizing color fade and damage. BENEFITS UVA/UVB filters derived from sunflower and monoi oils to protect the hair from the sun. Up to 12 hour protection. - [Summertime Shampoo](https://true-keratin.com/product/rejuvenating-after-sun-shampoo/) - FOR SUN EXPOSED HAIR Refresh your hair with this exotic blend of Tahitian gardenias and pure coconut oil. Say goodbye to sun, salt, and chlorine damage and reclaim your beautiful hair all summer long! BENEFITS Removes salt, sand, chlorine and sunscreen residues. Highly nourishing and rejuvenating. - [Summertime Conditioner](https://true-keratin.com/product/rejuvenating-after-sun-hair-mask/) - FOR SUN EXPOSED HAIR Rewind sun damage with this intensive anti-aging treat. Our secret weapon to irresistible hair this summer! BENEFITS Instantly hydrates and rejuvenates sun struck strands. Strengthens hair preventing sun damage. - [Everblonde Conditioner](https://true-keratin.com/product/everblonde-color-plenish-conditioner/) - For All Blondes This revitalizing color-plenish conditioning treatment saves blonde hues against yellow and brassy tones. Caressable softness meets brilliant color for a healthier shine! - [Everblonde Smooth-Guard Serum for Blonde Hair](https://true-keratin.com/product/everblonde-serum/) - A lightweight smooth-guard serum for blonde hair that enriches all types of blonde hues leaving the hair soft, healthy, and shiny. - [Everblonde Color-Plenish Shampoo](https://true-keratin.com/product/everblonde-color-plenish-shampoo/) - For All Blondes This natural purple shampoo effectively rescues dull color and neutralizes brassiness on all shades of blonde hair. - [BioCare Mini Set](https://true-keratin.com/product/biocare-mini-set/) - Transform your hair care routine with the TrueKeratin BioCare Nourishing Duo—a luxurious pairing of our BioCare shampoo and conditioner, designed to deeply hydrate, strengthen, and restore your hair’s natural vitality. Infused with organic aloe vera, nourishing botanicals and keratin, this duo delivers long-lasting moisture, reduces frizz, and promotes silky, healthy hair that shines with every wash. What’s Included: BioCare Shampoo (4 oz): Gently cleanses while replenishing essential nutrients, leaving your hair refreshed and manageable. BioCare Conditioner (4 oz):Richly moisturizes and detangles, restoring softness and elasticity for effortless styling. But that’s not all—this set comes beautifully packaged with two must-have accessories: Green Checkered Pouch: A chic, reusable pouch to stylishly store your hair care essentials or take them on the go. Wide-Tooth Detangling Brush: Perfect for gently detangling wet or dry hair, minimizing breakage and keeping your locks smooth and tangle-free. Whether you’re indulging yourself or looking for the perfect gift, the BioCare Nourishing Duo is the ultimate bundle for hair that looks and feels its best. Ideal for All Hair Types | Sulfate-Free | Paraben-Free How to Use: 1. Apply BioCare Shampoo to wet hair, lather, and rinse thoroughly. 2. Follow with BioCare Conditioner, focusing on mid-lengths and ends. Leave on for 1-2 minutes, then rinse. 3. Use the wide-tooth detangling brush to gently detangle for the perfect finishing touch. Experience hair care elevated with TrueKeratin’s BioCare Nourishing Duo! - [Aloe Vera BioCare Conditioner 10 oz.](https://true-keratin.com/product/aloe-vera-biocare-conditioner-10-oz/) - Now in 10 oz. size Same beloved formula, just bigger & better! Your favorite BioCare Conditioner just got an upgrade! Now with more Certified Organic Aloe Vera to love in our new 10 oz bottles! More hydration, more strength, and more nourishment for your healthiest hair yet! FOR ALL HAIR TYPES This conditioner includes certified organic aloe vera juice as the second ingredient! Enjoy hair that is shiny, soft, left with an amazing, fresh and clean scent. BENEFITS Gentle & hydrating Softness & shine Restores pH balance Reduces dandruff Provides elasticity & prevents breakage - [Aloe Vera biocare Shampoo 10 oz.](https://true-keratin.com/product/aloe-vera-biocare-shampoo-10-oz/) - Now in 10 oz. size FOR ALL HAIR TYPES Same beloved formula, just bigger & better! Your favorite BioCare Shampoo just got an upgrade! Now with more Certified Organic Aloe Vera to love in our new 10 oz bottles! More hydration, more strength, and more nourishment for your healthiest hair yet! Enjoy incredible softness and shine! We've done all the work for you, and infused organic aloe vera plant gel and juice in the biocare collection so that you can reap all the benefits. This clear, gentle formula is free of dyes, sulfates, and parabens. Enjoy its soothing and nourishing properties for soft, shiny, and healthy hair. ALOE VERA BENEFITS Gentle & hydrating Softness & shine Restores pH balance Reduces dandruff Provides elasticity & prevents breakage - [Moroccan Miracle Travel Set](https://true-keratin.com/product/mm-travel-set/) - BACK IN STOCK! 4-piece gift set ($100 value) includes shampoo, conditioner, blow dry cream & heat protectant serum that hydrates damaged hair. Moroccan Miracle Shampoo, 8.5 oz/250ml Moroccan Miracle Conditioner 8.5 oz/250ml Moroccan Miracle Blow-Dry Cream 2 oz/59ml Moroccan Miracle Hair Serum 1.7oz/50ml BENEFITS Ultra hydrating. Helps strengthen broken strands and dead ends. Keeps color intact for greater duration. Increases elasticity. - [Everblonde Gift Set](https://true-keratin.com/product/everblonde-gift-set/) - This lavender color-plenish collection for blondes effectively rescues dull color and neutralize brassiness. Keep your blonde locks looking salon-fresh! - [Moroccan Smoothing Blow-Dry Kit](https://true-keratin.com/product/moroccan-smoothing-blow-dry-kit/) - Moroccan Leave-in Créme (2 oz Travel Size ) A delightful créme that provides long lasting blow-dry memory hold. Instantly boosts moisture, elasticity, and radiance while extending the life of your blowout for up to 4 days. Thermo-Smooth Serum (Mini Travel Size) Enriched with pure argan oil to tame your tresses and heal split-ends. Enjoy long-lasting frizz control! Hair Clips Securely hold a large amount of hair out of your way, making sectioning simple and successful! - [Moroccan Miracle Blow-Dry Smoothing Cream Travel Size](https://true-keratin.com/product/moroccan-miracle-blow-dry-smoothing-cream-travel/) - MOROCCAN MIRACLE BLOW-DRY SMOOTHING CREAM A delightful cream that provides long lasting blow-dry memory hold. Instantly boosts moisture, elasticity, and radiance while extending the life of your blowout for up to 3 days. BENEFITS: Great memory hold for blowouts Anti-frizz protection Boosts moisture and Shine Size: 2 oz / 59ml - [Spa Wrap Gift Set](https://true-keratin.com/product/spa-wrap-kit/) - 3-piece gift set ($68 value) includes deep conditioning mask, TK clips & turban towel to smooth and restore damaged hair. Super Sleek+ Mask 8 oz/240ml Turban Towel TK Clips 6pk BENEFITS Rebuilds damaged hair. Smoothes & detangles hair. Prevents hair breakage and split ends. - [Summertime Hair Essentials Kit](https://true-keratin.com/product/summer-kit/) - For Sun Exposed Hair Your GO TO Hair summer essentials kit provides you with everything you need to combat the harsh effects of sun, salt water and chlorine. Take it all in your FREE beach bag and beach hair detangling brush. These best-sellers are ready for an unforgettable summer adventure! What's included? • After-Sun Shampoo: Wash away salt, sand, chlorine and sunscreen residues. • After-Sun Mask: Rewind sun damage and instantly nourish your hair. • Pre-Swim Cream: Water-resistant /UV defense; shields hair from salt and chlorinated water. Prevents green hair, protects natural color. • UV Protective Mist: A lightweight UV protective mist that tames frizz minimizing color fade and damage. Provides up to 12 hour protection. • Beach Hair Detangling hair brush. - [Vented Detangling Brush](https://true-keratin.com/product/vented-detangling-brush/) - A damage free styling hair brush that is perfect for blowdrying + detangling! Designed for ALL types of hair! - [Hair Sectioning Clips](https://true-keratin.com/product/hairclips/) - For All Hair Types These essential clips hold small to large sections of hair without leaving dents or tugging strands. - [Hair Towel Turban Wrap](https://true-keratin.com/product/hair-towel-turban/) - For All Hair Types Features a soft waffle design allowing extra absorption and cutting drying time by 50%. Helps reduce frizz even before you style it! Easily secure the towel around your head for a faster hands-free drying while you get ready for the day. - [ProSmooth Black Titanium Iron](https://true-keratin.com/product/prosmooth-black-titanium-iron/) - Perfect Hair Day Tool 1.5” Black Titanium Plates for effortless glide Distributes heat evenly over the entire length of the plates Gently heats each hair from within without drying it out Fully digital with 18 custom temperature settings 30 minutes AUTO SHUT OFF safety feature - [TK Mixing Bowl](https://true-keratin.com/product/mixingbowl/) - For Treatment Mixing Prepare your custom formula in this stackable keratin mixing bowl, allowing you to accurately measure the amount of product needed. - [TK Applicator Brush](https://true-keratin.com/product/applicator-brush/) - For Treatment Application Features an applicator brush on one side and a comb on the other side to evenly apply the keratin treatment throughout the hair while detangling and removing excess product. This brush is chemical resistant, durable, and washable. - [Creation Control Cream](https://true-keratin.com/product/creation-control/) - For All Hair Types The new go-to styling cream! Create Curls, Create Volume, Create Style! Creates manageable detailed styling while adding volume, texture and elastic hold. Made with certified organic ylang ylang and papaya to nourish and strengthen hair giving it a natural semi-matte luster finish. - [SuperSleek+ Pre-Treatment Spray](https://true-keratin.com/product/super-sleek-pre-treatment/) - For All Hair Types Enriched with a special blend of botanicals that stimulates cell repair and delivers a flawless finish. Use as a secret weapon to optimize smoothing results for thick/coarse hair when used directly prior to treatment. - [Hand Sanitizer](https://true-keratin.com/product/hand-sanitizer/) - Hand Sanitizer This hand sanitizer spray is made with 80% Ethyl Alcohol and compounded according to the formula suggested from the World Health Organization. • KILLS GERMS: Evenly eliminates 99.9% of harmful germs that cause cold & flu. • GENTLE ON SENSITIVE SKIN: Pure natural ingredients. Free from the harshest synthetic chemicals used on other brands that irritate sensitive skin. • SAFE FOR KIDS: For parents and teachers. Natural ingredients are gentle enough for children’s sensitive skin, while still killing germs. Great to use at home or in your classroom where germs are found. In order to maximize our ability to donate to these charities, discount codes will not apply to sanitizer sales. - [Vented Boar Bristle Hair Brush](https://true-keratin.com/product/vented-boarbristlebrush/) - For All Hair Types A Flexible Vented Hair Brush that helps detangle thick hair and massage the scalp. With a mixture of natural boar bristles & nylon pins, this brush is perfect for blow drying while protecting the hair from over heating. ## Coupons - [FREEDOM25](https://true-keratin.com/coupon/freedom25/) - 25% Sitewide Independence Day 2026 - [Keratins](https://true-keratin.com/coupon/keratins/) - [backbar](https://true-keratin.com/coupon/backbar/) - [Liberty25](https://true-keratin.com/coupon/liberty25/) - 25% Sitewide Celebrating 250th Anniversary - Memorial Day - [Massimo20](https://true-keratin.com/coupon/massimo20/) - 20% Massimo Brand Rep - [momtime](https://true-keratin.com/coupon/momtime/) - 25% Sitewide - [revive15](https://true-keratin.com/coupon/revive15/) - End of winter sale 15% off styling products - [POWERHAIR25](https://true-keratin.com/coupon/powerhair25/) - 25% OFF PRESIDENTS DAY SALE - [TEAMCANDLE](https://true-keratin.com/coupon/teamcandle/) - Valentines Day 20% OFF + Candle - [teamturban](https://true-keratin.com/coupon/teamturban/) - Valentines Day 20% OFF + hair turban - [UKHAIR25OFF](https://true-keratin.com/coupon/ukhair25off/) - Uk Hair 25% OFF - [pro15](https://true-keratin.com/coupon/pro15/) - [WISH20](https://true-keratin.com/coupon/wish20/) - 20% OFF SITEWIDE + Free Limited-Edition TrueTeddy Gift Bag! - [SLEIGHMYHAIR40](https://true-keratin.com/coupon/sleighmyhair40/) - 40% OFF PRO SALON - DECEMBER SPECIAL + FREE SALON KIMONO - [Cyber50](https://true-keratin.com/coupon/cyber50-2/) - 40% OFF SITEWIDE + 10% OFF Cyber Monday Free Limited-Edition TrueTeddy Gift Bag! - [trueteddy40](https://true-keratin.com/coupon/trueteddy40/) - 40% OFF SITEWIDE + 10% OFF Cyber Monday Free Limited-Edition TrueTeddy Gift Bag! - [BOO20](https://true-keratin.com/coupon/boo20/) - 20% off entire website - Halloween Event + Enter giveaway - [Monti20](https://true-keratin.com/coupon/monti20/) - 20% off entire website. 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Discount codes are valid for a specific period of time and therefore orders made before or after the advertised promotion will not be reimbursed. - [#tklovesmamas](https://true-keratin.com/coupon/tklovesmamas/) - [10OFF](https://true-keratin.com/coupon/10off/) - [collegegay](https://true-keratin.com/coupon/collegegay/) - [ilagan](https://true-keratin.com/coupon/ilagan/) - friend discount code - [ukcredit](https://true-keratin.com/coupon/ukcredit/) - Credit for Mandarin - [tkreview10](https://true-keratin.com/coupon/tkreview10/) - Get 10% OFF Your Next Order! - [imtestingsite](https://true-keratin.com/coupon/imtestingsite/) - imtestingsite - [prosmooth](https://true-keratin.com/coupon/prosmooth/) - [sharewbae](https://true-keratin.com/coupon/sharewbae/) - Creation Control Coupon - [vday16](https://true-keratin.com/coupon/vday16/) - Valentine's Day Discount Promo ## Order Forms - [Professional Salon Ordering](https://true-keratin.com/order_form/professional-salon-ordering/) ## Categories - [Product Showcase](https://true-keratin.com/category/blog/product_showcase/) - [Haircare](https://true-keratin.com/category/blog/haircare/) - [News](https://true-keratin.com/category/blog/news/) - [Education](https://true-keratin.com/category/blog/education/) - [Blog](https://true-keratin.com/category/blog/) ## Product categories - [Shampoos](https://true-keratin.com/product-category/shampoos/) - [Professional Products](https://true-keratin.com/product-category/professional-products/) - [Styling Products](https://true-keratin.com/product-category/stylingproducts/) - [Uncategorized](https://true-keratin.com/product-category/uncategorized/) - [Conditioners](https://true-keratin.com/product-category/conditioner/) - [Everblonde](https://true-keratin.com/product-category/everblonde/) - [Biocare](https://true-keratin.com/product-category/biocare/) - [Moroccan Miracle](https://true-keratin.com/product-category/moroccan-miracle/) - [Clarifying](https://true-keratin.com/product-category/clarifying/) - [Keratins](https://true-keratin.com/product-category/keratins/) - [SuperSleek](https://true-keratin.com/product-category/supersleek/) - [Summertime](https://true-keratin.com/product-category/summertime/) - [Hempfusion](https://true-keratin.com/product-category/hempfusion/) - [Gift Set](https://true-keratin.com/product-category/gift-set/) - [Toiletry Bags](https://true-keratin.com/product-category/toiletry-bags/) ## Product tags - [hydrating](https://true-keratin.com/product-tag/hydrating/)