Born from the limitations of conventional patterns.
View our promo video for our 2015 Educational Tour at the Hiltón Colón Hotel in the city of Guayaquil, Ecuador.
TrueKeratin, an eco friendly, natural personal hair care line, was founded in 2009 with the goal of providing high quality and performance products to beauty industry professionals and their guests. The company provides a wide range of Smoothing Keratin Treatments, Shampoos, Conditioners, and Maintenance hair care products. Additionally, TrueKeratin offers hair dryers and Titanium flat irons.